The US-based EDM brand's shopping spree continues SFX Entertainment announced today its official acquisition Eventthe company behind New York Electric zoo Festival.
With today's news, SFX now has its hand 52 dance music festivals worldwide.
“The acquisition of Made is of strategic importance to SFX as it gives us a strong base in the New York area,” SFX President and CEO Robert FX Sillerman said in a press release.
“We plan to grow the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the US with the support of Mike, Laura and the Made team.”
Today's news comes less than a week after SFX was purchased Totem OneLovethe team behind Australia's popular Stereo touring festival.
In mid-October, ID&T—the Dutch company behind the production of TomorrowWorld—announced that it had been fully acquired by SFX.
Sillerman already holds the keys to Disco Donnie Presents, Life in Color (formerly Dayglow), VooDoo Experience and several other local and regional venues across America
But it's not just festivals that SFX follows.
Building on its acquisition of Beatport earlier this year, the company last week added tech platforms Arc90, Fame House and Tunezy to its family of brands.
SFX stock began trading publicly on Wall Street on Oct. 9 and closed at $9.24 today, down from its initial offer price of $13.
ONE Forbes Report released today predicted positive growth for the stock over the next 12 months, targeting the stock in the $14 to $16 range.
Sillerman's main competition is Live Nation, a company he helped build in the 1990s. In June, Live Nation announced a partnership with Insomniac Events, producer of the Electric Daisy Carnival series.
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