Listen to this articleNew Holland-based Keylink, a manufacturer of aluminum railing systems, is expanding into three Midwestern states with distributor Wolf Home Products.
York-based Wolf will distribute the Keylink grating in Iowa, Michigan and Wisconsin in addition to other states in the region, Keylink said.
“We are excited to expand the distribution of our aluminum railing systems to dealers and contractors in these states,” said Javan Lapp, CEO of Keylink. “This is a continuation of our ongoing partnership with Wolf in a booming market, and we're excited to see the resulting growth for all of our partners.”
Craig Danielson, president and CEO of Wolf Home Products, said, “We look forward to advancing our partnership with Keylink to meet the demands of the Midwest market.”
With new offerings like the Keylink Discovery range of fenders and the full American crossover system. Vertical cable improvements that make installation 30% faster. And with developments like the new bar filler coming soon, Keylink said it lives up to its claim of being a one-stop railing shop for dealers.
“Keylink offers dealers a unified approach to railing products,” said Drew Lebo, Keylink product manager. “Dealers don't have to go to multiple manufacturers for different product lines because Keylink has a wide range of options that their customers are looking for.”
Keylink said it provides ongoing education and training, a range of marketing materials and business resources to its customers. Both companies have hired representatives who live in the Midwest.
“We have boots on the ground and a great distributor partner in Wolf,” said Jason Hesse, regional director of Wisconsin-based Keylink Midwest. “We're ready to bring the product to our dealers so everyone in the channel can enjoy the benefits of working with this team.”
