The founders of The Max Challenge and Farrell's Extreme Bodyshaping have formed an umbrella company to strengthen support for franchisees
Max Challenge and Farrell's Extreme Bodyshaping have joined forces Fit Franchise Brandsa New Jersey-based fitness franchising startup designed to support its franchisees and serve more than 30,000 members in 87 locations and 14 states.
Bryan Klein, its CEO Fit Franchise Brands and its founder The Max Challengeannounced the merger and the newly formed Fit Franchise Brands on LinkedIn, sharing a video explaining the benefits for current franchise owners: a network of franchisees offering more opportunities to work together, a franchisee support team and additional resources.
“Many years ago, Lance Farrell, founder of Farrell's Extreme Bodyshaping, and started meeting monthly to share successes, ideas and strategies,” Klein said. “Through these meetings, we began to develop a deep respect for each other, not only as individuals, but also for each other's brands. We realized that the similarities between our companies extended far beyond what we saw on the surface.”
“Now, as Fit Franchise Brands, our unwavering commitment is to equip our franchisees with the essential tools, resources and guidance needed for unparalleled success,” added Klein.
Founded in 2011, Max Challenge offers 10-week fitness programs that combine training classes, nutritional counseling and support. The training concept began franchising in 2013 and has locations in New Jersey, New York, Connecticut, Pennsylvania, Delaware and Florida.
Farrell's Extreme Bodyshaping, which began franchising in 2007, is a group fitness program founded in martial arts philosophies that offers instructor-led kickboxing and strength training that combines nutrition and accountability. It has locations in Iowa, Minnesota, Nebraska, Illinois, Indiana, Colorado, Wisconsin and Arizona.
Farrell, who will serve as president of Fit Franchise Brands, highlighted the “massive benefit” of working with Klein over the years on ways to support their franchise owners and added that it inspired the two to bring the two brands together.
Under the leadership of Klein and Farrell at Fit Franchise Brands is a team of nearly 20 franchise professionals.
“The strength of our combined leadership and support teams will undoubtedly become a force in providing an expanded wealth of knowledge, experience and support for both brands,” said Farrell.
