Embed, a Carrollton, Texas-based provider of cashless business management systems and solutions for the amusement, entertainment and entertainment industries, has partnered with Waite Park, Minnesota-based Midwest Coin Concepts, a provider of amusement arcade machines, to to carry unmanned galleries. in small traces, according to a press release.
Midwest Coin Concepts operates more than 10 locations, installed with Embed's integrated business platform designed to enable business owners to achieve greater operational efficiency while reducing costs and increasing their profitability.
Midwest Coin said it uses the Embed system to provide an improved guest experience in small, unmanned gaming rooms in locations such as malls, restaurants and hotels. Our integrated solution of card readers and self-service kiosks can turn any size arcade into a completely cashless one.
Midwest Coin said it achieved a 600% increase in credit card usage and a 40% increase in total gross sales year over year, according to the press release.
“By installing the Embed system in our unattended gaming rooms, we have seen a significant increase in non-cash revenue, an overall increase in revenue, a cannibalization of service calls and an optimized guest experience,” Chip O'Hara, owner of Midwest Coin, the press release states. “We want to continue to win new locations and hope that both Embed and Midwest Coin will become stronger companies through this venture.”
“One of the advantages of our platform is that it's modular. So if you're a business with multiple locations, you can have real-time visibility and control across the entire operation, relying on us to support you anytime, anywhere,” , said Renee Welsh, CEO of Embed, in the announcement.