Laird and Good Company continues its strategic growth in commercial production with the recent signing of SG+ Reps for Midwest Representation.
Founded by Sarah Laird, Laird and Good Company has spent the past three decades representing a premier roster of filmmakers, photographers and multidisciplinary artists. The organization is steadfast in its commitment to cultivating unique voices that create with vision, intention and integrity.
“As a company, we're driven to empower and empower artists, storytellers and innovators because we believe creativity is at the heart of change — it connects, gives voice and, fundamentally, has the power to make people think differently. ,” explained founder Sarah Laird.
“Laird and Good Company is most inspired by our community of artists and the diverse perspectives, backgrounds and abilities each person brings to their work. With that, Sarah Gitersonke was a natural fit from the moment we met. We both care so deeply about connecting artists with the right brands, agencies and markets, ultimately finding a path for ideas to come to life. We couldn't be more excited to share this next step in our growth with her team.”
Sarah Gitersonke added, “Laird has curated such a unique, comprehensive roster of directors and photographers that truly solves the biggest concern I've seen in the market. How do we accomplish all this, at a high level and within our parameters? Laird is how. This collaboration will bring fresh, diverse, multidisciplinary talent to the fore, and I know my firm's clients will be excited about the process.”
Ultimately, Laird and Good Company's new relationship with SG+ Reps is based on their shared values of championing creativity, great visual storytelling and an interdisciplinary approach.
With this exciting focus on the Midwestern market, both companies look forward to furthering the directing careers of artists such as PEDEN+MUNK (Campbell's, Olive Garden), Leeor Wild (Google Fitbit, Maybelline, Adidas Headphones), Gentl and Hyers (Panera , Bacardi), The Kaplans (Tropicana, Smoothie King) and Grant Cornett (Hershey's) in addition to the rest of the Laird and Good Company roster.
Laird and Good Company's production department is led by Head of Business Development / Executive Producer Kirsty Meares and Production Manager Jenny Lumpkin.
