Business
CosMc will make its official debut in 2024.
Iman Jalali/H
McDonald's mystery spinoff restaurant CosMc's is getting a little less mysterious.
A stand-alone building, featuring the brand's two signature logos in yellow, appeared on Illinois' Bollingrbook. The CosMc store isn't open yet, but it's a long way away along with four drive-thrus.
It also has its full menu on display offering iced teas and lemonades, along with coffee and frappes such as the 'Churro Frappe'. There were also special “Signiture Galactic Boosts,” including a “Blueberry Ginger Boost,” which has 190 calories but no price so far.
In July, CEO Chris Kempczinski told analysts on an earnings call that the small concept restaurant will have “all the DNA of McDonald's, but its own unique personality,” as reported by FOX Business.
The fast food giant will debut the new concept in a “small handful of locations in a limited geography beginning early next year,” a McDonald's spokesperson told FOX Business at the time.
Kempczinski is promoting his “Accelerating the Arches” strategy to help grow the business. McDonald's shares rose 9%, after parent Burger King Restaurant Brands rose 13%. Both are underperforming the S&P 500's broader 18% gain this year. Shares of Yum Brands, parent of KFC and Taco Bell, have fallen 3% this year, while Chipotle's stock has soared 60%.
CosMc is expected to make its official debut in 2024, but investors and consumers may get more details from the company on Wednesday when it holds its annual investor day.
FOX Business' inquiries to McDonald's were not immediately returned.
FOX Business' Daniella Genovese contributed to this report.
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